A Symbiotic Link between Entrepreneurial Objectives and Ethics: The Issue of Trust Building

Dr. Donald P. Robin
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This article focuses on the issue of finding and illustrating a common ground for discussions between those academics involved in the science of entrepreneurial behavior and those involved in the ethics of entrepreneurial behavior. Other authors have suggested that a symbiotic link be developed between the positive/science of business and the normative/ethics of business. This article proposes and illustrates that a positive dialogue and symbiosis can occur by identifying situations where the ethical and entrepreneurial prescriptions offer the same approach. One very important situation where this occurs is trust building between entrepreneurs and their stakeholders. This article develops the empirical arguments for ethical behavior by entrepreneurs, and then switches to the arguments from moral philosophy. The conclusion is that ethical behavior satisfies both the business and ethical objectives of the entrepreneur.

Keywords: Ethics, Entrepreneur, Stakeholders, Symbiotic, Trust
Stream: Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Dr. Donald P. Robin

J. Tylee Wilson Professor of Business Ethics, Calloway School of Business, Wake Forest University
Winston Salem, North Carolina, USA

Dr. Robin joined the Wayne Calloway School of Business and Accountancy faculty in Fall 1997 as the J. Tylee Wilson Professor of Business Ethics. He has over thirty years of teaching and research experience in the areas of marketing and business ethics. The educational background of Dr. Robin includes an MBA and a Doctorate of Business Administration degree from Louisiana State University. Dr. Robin’s research appears in the Journal of Marketing, Journal of the Academy of Marketing Science, The Accounting Review, Journal of Business Research, the American Business Law Journal and many other journals. Further, Dr. Robin has published in several business ethics journals including Business Ethics Quarterly, Journal of Business Ethics, and the Business and Professional Ethics Journal. He has also served on the editorial review board for the Business Ethics Quarterly, the Journal of Business Research, and Annual Editions’ Business Ethics series. He is the former editor of the Journal of the Academy of Business Education, and held that position from May 2001 to December 2003. In addition, he has authored or co-authored five books – two on marketing and three on business ethics. His latest book is entitled Questions & Answers about Business Ethics: Running an Ethical and Successful Business published by Dame/Thomson Learning that appeared in year 2000.

Ref: I07P0075