Innovation Requires Good Corporate Governance

By:
Shahril Eashak Ismail,
Maizatul Akmal Musa
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In today’s rapidly changing environment, corporations could expect an intensely hyper competitive business setting. In order to succeed in such an environment, corporations have to be responsive entities that are flexible to change. It must be noted, changes should not occur just for the sake of changing. Changes must be followed by improvements and benefits to the corporation and the society as a whole; possible only if the corporation put into practice a proper Corporate Governance. At the same time, relying solely on good corporate governance does not ensure the corporation’s excellent performance and sustainability. To sustain competitiveness, corporations have to make sure that they are offering something different based on the analysis of consumers’ needs. The term ‘different’, not necessarily means something that is totally new; it also means offering an existing product or service in a new way. Corporations that embark on an innovative effort need to change the way they think with new sets of values and organizational principles. In the midst of eagerness to innovate, the policies should not veer away from the best practices as suggested in the governance code to ensure that the end results are for the interest of the society at large.


Keywords: Corporate Governance, Innovation, Corporate Social Responsibilities
Stream: Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.


Shahril Eashak Ismail

Lecturer, Faculty of Administrative Science and Policy Studies, Universiti Teknologi
Shah Alam, Selangot, Malaysia

Holds a Master of Science in Technology Management, Mercer University, Altlanta, USA. Currently lecturering Innovation Management and International Business. Research interests are Innovation Management, Corporate Governance and Sustainale Development.

Maizatul Akmal Musa

Lecturer, Faculty of Administrative Science and Policy Studies, Universiti Teknologi
Shah Alam, Selangor, Malaysia

Lecturer in Corporate Administration and Company Secretarial Practice. Holds a Master in Corporate Governance from Bournemouth University, UK and a member of the Malaysian Institute of Chartered Secretaries and Administrator. Currently the Head of Programme of Bachelor of Coporate Administration and Coordinator of the external programme in the faculty. Research interests are Corporate Governance and knowledge management and innovation management

Ref: I07P0596