The Access Theory of Creativity: An Explanatory Model
The complex processing that is an essential aspect of creative production occurs at an individual cognitive level, a level that is ignored in the management literature. As such, no coherent conceptual model is currently present, making a comprehensive understanding of the dynamics of creativity in organizational environments unattainable. This is highly significant considering the mounting evidence supporting employee creativity as a substantial contributor to organizational effectiveness, innovation and even survival. This paper develops a theoretical model of creativity that is largely based on empirical research findings from cognitive science and neurology. The “Access Model of Creativity” elucidates the complex dynamics of creativity that incorporates the individual cognitive level, the organizational contextual level and their interaction. It also provides much needed explanatory power in terms of the consistent research findings on creativity presented in the literature.
Keywords: Creativity, Cognition, Management
PhD Candidate, Queens School of Business, Queens University