The Access Theory of Creativity: An Explanatory Model

Jeffrey Wylie
To add a paper, Login.

The complex processing that is an essential aspect of creative production occurs at an individual cognitive level, a level that is ignored in the management literature. As such, no coherent conceptual model is currently present, making a comprehensive understanding of the dynamics of creativity in organizational environments unattainable. This is highly significant considering the mounting evidence supporting employee creativity as a substantial contributor to organizational effectiveness, innovation and even survival. This paper develops a theoretical model of creativity that is largely based on empirical research findings from cognitive science and neurology. The “Access Model of Creativity” elucidates the complex dynamics of creativity that incorporates the individual cognitive level, the organizational contextual level and their interaction. It also provides much needed explanatory power in terms of the consistent research findings on creativity presented in the literature.

Keywords: Creativity, Cognition, Management
Stream: Economics and Management
Presentation Type: Paper Presentation in English
Paper: A paper has not yet been submitted.

Jeffrey Wylie

PhD Candidate, Queens School of Business, Queens University
Kingston, Ontario, Canada

My undergraduate thesis tested Mihaly Csikszentmihalyi's "flow theory" which is a creative experiential state that arises during activities of high concentration. This interest in creativity has followed me to the present where I am currently a PhD candidate at Queens University's School of Business. My current research takes a cognitive approach to developing a theoretical model of how individuals develop creative ideas and how such a theory can explain the findings on creativity in the management literature.

Ref: I07P0046