Modeling Coastal Zone Community Quality of Life and Health Status: Case Study in Malaysia

Assoc. Prof. Mahadzirah Mohamad
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The term Quality of Life (QOL) is often linked to another term “health”. Literatures suggest that there is no agreement on the definition of Quality of Life (QOL), whether in relation to terminology or the criteria that comprises quality of life. Hence studies on QOL receive an on going attention by many researchers and it is an important issue that has to be addressed by the government. A nations’ QOL perhaps becomes the benchmark of the nations well being. Most previous study on QOL focused on solving problem on health related issues. This study was conducted firstly, to ascertain the criteria or factors that measures QOL from the community perspective and secondly, to develop a model that illustrates the relationship between QOL and the health status of the respondents. The instrument used in the study was developed after conducting a qualitative study amongst experts of multi-disciplines, which was undertaken to ascertain the criteria that are most important to measure Malaysian QOL and health status. The findings of the study suggest seven factors or domains of Malaysians QOL. The findings of the study also uncover QOL factors explains almost 30 percent variation in health status of the population.

Keywords: Quality of Life, Health, Quality of Life Indicators
Stream: Education and Social Welfare
Presentation Type: Paper Presentation in English
Paper: Modeling Coastal Zone Community Quality of Life and Health Status

Assoc. Prof. Mahadzirah Mohamad

Deputy Director, Research Management Center, Kolej Universiti Sains dan Teknologi Malaysia (KUSTEM)
Kuala Terengganu, Terengganu, Malaysia

Received B.B.A. (Marketing) from the Ohio University (U.S.A), an M.B.A. from the Universiti Kebangsaan Malaysia, and a Ph.D in Management from the Univeristy of Exeter (U.K). Dr. Mahadzirah has the experience of teaching several courses in Marketing and Management. Her principal areas of research include Services Marketing, Consumer Services, Consumer Behaviour, Internal Marketing and Employee Motivation. Currently, she is the Deputy Director of Research Management Centre at Kolej Univerisity Sains dan Teknologi Malaysia (KUSTEM). Prior to the assignment of this post, she had hold several post at the institution such as, Deputy Dean and Head of Management and Marketing Department at the Faculty of Management and Economics. Her major research interest is in Services Marketing and has produced several publications in the related field.

Ref: I07P0135